Cool Baby Brands


Shreds was founded in the early 1970’s and has been run as a family business ever since

The Company started by hand painting child’s apron’s on the kitchen table…….

Supplying Licensed Character Products designed to meet parent’s practical requirements without forgetting the fun element for kids!


Alimrose - Cool baby brands


Alimrose products are designed in Australia by Sue and Erin Shardlow and manufactured in the Philippines under similar manufacturing conditions to that of Tink supervised and guaranteed ethical manufacturing. All these products are CE marked and made to the highest of quality standards.

Alimrose products were first shown to retailers in the UK at Top Drawer in January 2007 where it was very well received. We feel the brand’s classical uncomplicated design is the perfect compliment to our own eco ethical sustainable and organic brand, which effectively broadens our market , so we have something to suit everyone’s taste.

Noonoo - Cool baby brands


Babies and small children often develop an attachment to something they can snuggle up to for comfort and security – usually subjecting the object of their attention to a very primitive form of loving – a mixture of affectionate caressing and destructive attack. Individual developmental milestones of babies and infants build one on the other, once their own personal security platform has been established.

Noonoo products are child-size, portable and light enough to be manageable without being cumbersome. Each one is handmade, free-hand embroidered with child art imagery, and rigorously quality checked – and all are as individual as each unique baby and infant they find a home with.

Toby Tiger - Cool baby brands

Toby Tiger

Toby Tiger was established in 1998 by designer Zoe Mellor, named after her son. Zoe trained in Fashion and Knitwear, she is also the best selling author of 10 children’s knitwear books. Her vision for the company grew from wanting children to be dressed as children in bold, simple, comfortable yet stylish designs at sensible prices. Cool enough to stand out from the crowd yet affordable for every day.

Toby Tiger were one of the pioneers in slogan t-shirts for children, for which they are renowned. The collection has grown to include an illustrated range and a new stripy collection of t-shirts and baby wear all with that Toby Tiger design edge, all perfectly packaged, in our stylish gift boxes. We are constantly expanding our range and also produce pyjamas, wellies, raincoats and more…Toby Tiger was named in Drapers Record Indicator (April 2005) as one of the top five kids t-shirt brands alongside Ralph Lauren, Diesel, Quicksilver and Timberland. Celebrity customers have included Zoe Ball, Vic Reeves, Gwyneth Paltrow, Catherine Zeta Jones and Davina McCall.